Sam Altman Says Sora Will Add Opt-In Copyright Controls

Sam Altman Says Sora Will Add Opt-In Copyright Controls

OpenAI CEO Sam Altman says Sora will add “granular,” opt-in copyright controls , signaling a shift in how the company handles intellectual property in its viral video generation app. The move comes just days after Sora’s invite-only launch , which has already sparked both excitement and controversy across creative industries. Image Credits:Samuel Boivin/NurPhoto/ Getty Images OpenAI Reverses Course on Copyright Policy Before Sora’s release, The Wall Street Journal reported that OpenAI had initially told Hollywood studios and talent agencies they would need to opt out if they didn’t want their intellectual property used in Sora-generated videos. That “opt-out” policy drew criticism, as it seemed to allow copyrighted characters and likenesses to appear in AI videos without explicit consent. But with this update, Altman is now emphasizing an “opt-in” system , giving rights holders more control from the start. Sora’s Viral Launch and Controversial Features Despite limited access, Sora quickly clim…