AWS Launches New Nova AI Models And a Service That Gives Customers More Control

Salesforce Announces Agentforce 360 As Enterprise AI Competition Heats Up

Salesforce announces Agentforce 360 as enterprise AI competition heats up, marking a major leap in its AI-first strategy. The company introduced its upgraded AI agent platform ahead of Dreamforce 2025, signaling a bold move to attract more enterprise clients amid intensifying competition from OpenAI, Anthropic, and Google.

Image Credits:Justin Sullivan / Staff / Getty Images

A Smarter Generation Of AI Agents

Agentforce 360 expands Salesforce’s vision for autonomous, enterprise-ready AI agents. The new platform allows teams to create, train, and deploy AI-powered assistants directly inside Salesforce products and Slack.
This release emphasizes flexibility — a key advantage as businesses demand AI systems that adapt to real-world, nuanced scenarios.

Agent Script: Smarter Prompts For Smarter Agents

A standout feature of Agentforce 360 is Agent Script, a new AI prompting tool set to enter beta in November. This feature enables users to program their AI agents using “if/then” logic, making them more responsive and context-aware.
Unlike older pattern-based bots, Agent Script lets Salesforce’s AI agents “reason” before answering. These reasoning models, powered by Anthropic, OpenAI, and Google Gemini, help enterprises create agents that understand intent — not just keywords.

Agentforce Builder: Streamlining AI Deployment

Salesforce is also introducing Agentforce Builder, a centralized hub where users can design, test, and deploy AI agents all in one place.
The Builder includes Agentforce Vibes, a new enterprise-grade app vibe coding tool that brings customizable tone and interaction styles to every agent. Both features launch in beta this November.

Deepening Slack Integration

The update further strengthens Salesforce’s integration with Slack — one of its most strategic acquisitions. Core apps such as Agentforce Sales, IT, and HR will surface directly within Slack, allowing teams to interact with Salesforce data seamlessly.
Slack is also piloting a new version of Slackbot, redesigned as a personal AI companion that learns user behavior to offer insights and proactive suggestions. This enhanced Slackbot begins rolling out this month, with broader expansion planned through early 2026.

Enterprise Search And Future Connectivity

Salesforce’s vision extends beyond AI assistants. The company plans to turn Slack into a central enterprise search hub, connecting seamlessly with tools like Gmail, Outlook, and Dropbox by early 2026.
This move could position Salesforce as the core operating layer for enterprise communication, productivity, and AI interaction.

The Bigger Picture: AI Competition Intensifies

The timing of Salesforce’s announcement reflects the broader race for enterprise AI dominance. As companies like Microsoft, Google, and Anthropic unveil new enterprise-grade AI tools, Salesforce is betting that Agentforce 360 will set it apart through flexibility, integration, and trust.
With its vast CRM ecosystem and Slack connectivity, Salesforce aims to redefine how businesses deploy intelligent agents across departments — from customer support to IT management.

As Dreamforce 2025 kicks off, all eyes are on how enterprises respond to this next-gen AI platform. Salesforce’s Agentforce 360 isn’t just a product update — it’s a signal that the enterprise AI landscape is heating up fast, and Salesforce intends to lead the charge.