iPhone Air to Launch in China This Week: Apple Confirms Pre-Orders and Pricing
Apple fans in China have reason to celebrate — the iPhone Air to Launch in China This Week, marking one of Apple’s most anticipated releases of the year. CEO Tim Cook confirmed the news on Weibo during his latest visit to the country, announcing that pre-orders will open this Friday.
A Delayed Debut Now Ready for Launch
The launch of the iPhone Air was initially postponed in China due to regulatory concerns surrounding the device’s eSIM-only design. While the iPhone 17, 17 Pro, and 17 Pro Max rolled out globally on schedule, the Air model had to wait as Apple collaborated with mainland authorities to clear local compliance issues.
Now, those hurdles are finally behind Apple — and Chinese consumers can soon get their hands on the company’s thinnest iPhone yet.
A Slim Design with a Bold Change
At just 5.6mm thick, the iPhone Air is Apple’s slimmest iPhone ever. However, it comes with one notable change: there’s no physical SIM slot. Instead, it relies entirely on eSIM technology, a move that previously complicated its release in China.
Traditionally, Chinese carriers have been slow to adopt eSIM for iPhones, even though it’s standard in many parts of the world. To support the iPhone Air, China Unicom, China Mobile, and China Telecom will now provide eSIM connectivity, pending final regulatory approval.
Pricing, Pre-Order, and Launch Details
Apple has set the iPhone Air’s price at 7,999 yuan in China. Pre-orders will officially open on Friday, October 17, and the device will hit stores on Wednesday, October 22.
Apple’s decision to time this launch close to major shopping events like Singles’ Day (11.11) could boost early sales and strengthen its foothold in China’s premium smartphone market.
What This Means for Apple’s China Strategy
The iPhone Air to Launch in China This Week signals Apple’s growing focus on maintaining its presence in one of the world’s most competitive smartphone markets. With the eSIM hurdle finally cleared, this rollout shows how Apple is adapting to local regulations while pushing innovation forward.
Tim Cook’s personal announcement on Weibo also highlights the company’s ongoing effort to build stronger connections with Chinese consumers.
The iPhone Air’s China launch isn’t just another Apple release — it’s a strategic milestone. From its ultra-slim design to full eSIM integration, this model reflects the future of mobile connectivity.
As iPhone Air to Launch in China This Week, it’s clear Apple is betting big on thinner, smarter, and more sustainable designs for its next generation of devices.
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