Rivian CEO Takes Marketing Helm Before R2 Launch

Rivian CEO takes top marketing role in shakeup ahead of R2 launch and major company restructuring.

Matilda

Rivian CEO Takes Marketing Helm Before R2 Launch

Rivian CEO Takes Top Marketing Role in Shakeup Ahead of R2 Launch Rivian CEO takes top marketing role in shakeup ahead of R2 launch — a bold move that signals a major shift for the electric vehicle (EV) startup as it gears up for one of its most critical product rollouts yet. Founder and CEO RJ Scaringe has officially stepped in as interim Chief Marketing Officer, overseeing the company’s branding and customer engagement efforts while preparing for the highly anticipated R2 SUV. Image : Google RJ Scaringe Steps Into New Role Ahead of R2 SUV Launch Scaringe announced the leadership shakeup in an internal email to employees on Thursday, explaining that Rivian is undergoing a strategic restructuring to streamline operations and strengthen its go-to-market strategy. The restructuring includes a significant workforce reduction of more than 600 employees, marking Rivian’s third round of layoffs in 2025. The decision comes as Rivian aims to position itself more competitively before the R2 SUV’s d…

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