How Phia’s Founders Are Using AI to Transform Online Shopping
When Phia’s founders Phoebe Gates and Sophia Kianni met at Stanford, they quickly realized they shared the same frustration—spending hours online trying to find the right outfit. This challenge sparked the idea for Phia, an AI-powered shopping startup built to make product discovery easier and more personalized. Their goal was simple yet ambitious: to give every shopper their own AI-driven personal stylist that understands taste, budget, and lifestyle.
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Why AI Is Changing the Future of Online Shopping
Artificial intelligence is transforming e-commerce by learning shopper behavior and providing smarter, more accurate product suggestions. Phia’s founders believe AI bridges the gap between endless product options and confident purchasing decisions. Instead of scrolling endlessly, users get tailored recommendations that feel natural and personal—making shopping faster, more intuitive, and far more enjoyable.
How Phia’s AI Personal Shopper Works
Phia’s AI combines style insights, purchase history, and browsing habits to offer real-time recommendations that evolve with each user’s preferences. The technology acts like a personal shopper in your pocket, predicting what you might love next and even helping you discover new brands that match your taste. By making data-driven shopping feel human, Phia is redefining how consumers interact with fashion and retail online.
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