Life360 Ventures Into Pet Tech With the Launch of a New GPS Tracker
Life360 ventures into pet tech with the launch of a new GPS tracker — the Life360 Pet GPS, a device designed to give pet owners real-time visibility and peace of mind. The family safety app, long known for keeping families connected, now extends its protection to furry family members.
Image Credits:Life360
Expanding the Circle of Safety Beyond Humans
The Life360 Pet GPS tracker attaches easily to a pet’s collar or harness and provides real-time updates on their location. Pet parents can monitor movements, set up safe zones, and get notified if their pet wanders too far — ensuring they’re never out of touch, even when their pets are out of sight.
This new venture marks a natural next step for Life360. After acquiring Tile in 2021, the company integrated Tile’s item-tracking technology into its ecosystem, paving the way for advanced location solutions like this pet tracker.
Premium Pricing for Premium Peace of Mind
Retailing at $49.99, the Life360 Pet GPS stands as the company’s priciest product to date, but it offers premium protection. Beyond simple location tracking, it features geofencing, escape alerts, and access to a massive Pet Finder Network — a community-powered system that helps locate lost pets faster.
Users can create virtual boundaries, known as safe zones, and receive instant notifications if a pet leaves them. In the event of a lost pet, owners can trigger an alert that shares the pet’s details, including name, breed, photo, and emergency contacts, with nearby Life360 users.
Powered by a Massive Community Network
One of the biggest advantages of the Life360 Pet GPS tracker is its integration with Life360’s global network of more than 88 million members. This community-based system dramatically increases the chances of finding a lost pet quickly, leveraging local members to help bring pets home safely.
A Smart Move Into the Booming Pet Tech Market
By entering the pet tech arena, Life360 is positioning itself within a rapidly expanding market. As pet ownership rises and consumers seek smarter ways to care for their animals, GPS trackers are becoming an essential accessory. With its established trust and technology, Life360’s move could make it a major player in pet safety.
The Life360 Pet GPS tracker combines the company’s expertise in location technology with the emotional need for pet security — offering not just tracking, but reassurance.
With Life360 venturing into pet tech with the launch of a new GPS tracker, the brand reinforces its mission to keep every member of the family — human or animal — safe and connected. This latest innovation not only strengthens Life360’s ecosystem but also taps into one of the most emotionally resonant markets: the love people have for their pets.
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