Facebook Updates Its Algorithm To Give Users More Control Over Which Videos They See
Meta has officially rolled out a major update to the Facebook algorithm — one that puts users in charge of their video experience. Facebook updates its algorithm to give users more control over which videos they see, especially Reels, by fine-tuning recommendations and adding new feedback tools.
Image Credits:Facebook
The update introduces several AI-powered improvements, including smarter video suggestions, enhanced “Not Interested” options, and new “friend bubbles” for more personalized content discovery. Meta says the goal is simple — to help users enjoy content that truly matters to them while reducing spammy or irrelevant videos in their feed.
Smarter Reels Recommendations Powered By AI
With this update, Facebook’s recommendation engine is becoming more responsive. When users mark a video as “Not Interested” or flag a comment, the system will instantly adapt and adjust what shows up next.
Meta believes this will make it easier for users to shape their viewing experience without feeling overwhelmed by unwanted Reels.
Updated “Save” Feature For Easier Content Collection
Meta has also improved the “Save” feature, allowing users to quickly organize and revisit their favorite Reels and posts. This small but useful update reflects Facebook’s focus on creating a more intuitive, user-first platform experience.
Tackling Low-Quality And AI-Generated Spam
The move comes after months of complaints from users frustrated by low-quality or AI-generated videos dominating their feeds. By offering more control, Facebook hopes to reduce exposure to scammy or repetitive content while promoting genuine, high-quality Reels.
Interestingly, this comes shortly after Meta introduced “Vibes,” a short-form video feed within the Meta AI app that features entirely AI-generated clips — showing Meta’s dual push for both human and AI-driven creativity.
Prioritizing Fresh And Relevant Videos
In another shift, Facebook’s algorithm will now prioritize recency. Users will see up to 50% more Reels uploaded on the same day they’re scrolling. This change is designed to make the platform feel more dynamic, giving users a real-time look at what’s trending among friends and creators.
Why This Update Matters
By focusing on transparency and user control, Facebook’s latest algorithm update aligns with a broader industry trend: empowering people to decide what content they engage with. As AI continues to shape social media feeds, Meta’s new approach could set the tone for more user-driven experiences across digital platforms.
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