Data Centers Now Attract More Investment Than Oil

It’s Not Too Late For Apple To Get AI Right

When OpenAI announced that apps can now run directly inside ChatGPT, the internet lit up. The move lets users book travel, design graphics, and even create playlists — all without switching between apps. Many tech insiders quickly declared this the beginning of a new era, calling ChatGPT the app platform of the future.

Image : Googe

But amid the excitement, one question lingers: Is it too late for Apple to catch up in the AI race? The good news is — it’s not too late for Apple to get AI right.

The ChatGPT Challenge

OpenAI’s app platform could reshape how software is discovered and used. With over 800 million active users and a fast-growing Apps SDK, ChatGPT is positioning itself as the first true AI-native distribution channel.

As investor Anish Acharya put it on X, this could be as groundbreaking as Steve Jobs’ App Store announcement in 2008. That comparison hits home for Apple, whose ecosystem has long defined how people access and interact with software.

Apple’s AI Advantage

While OpenAI is sprinting ahead, Apple isn’t out of the race yet. In fact, it’s not too late for Apple to get AI right, thanks to one powerful edge: its ecosystem. Apple controls the hardware, software, and global user base — roughly 1.5 billion iPhones are active worldwide.

If Apple successfully reinvents Siri and its AI-powered iOS experience, it could reshape how billions of users interact with technology — without needing to replace the app store model completely.

Apple’s Plan To Reinvent Siri

Apple’s strategy isn’t about copying ChatGPT. Instead, it’s about evolving how we use apps. The company’s long-term vision is to "kill the app icon without killing the app."

At its 2024 developer conference, Apple unveiled a new approach to AI-powered computing — one centered around an upgraded Siri that can handle deeper context, perform multi-step tasks, and understand natural conversations.

Imagine asking Siri to plan a weekend trip, book your hotel, and sync the itinerary with your calendar — all without opening a single app. That’s the kind of seamless experience Apple is building toward.

Apps Are Evolving — Not Dying

The familiar grid of tappable icons on your iPhone’s Home Screen is starting to feel like a relic of the past. The metaphor of “apps as mini desktops” no longer fits how people engage with online content.

Today, users are just as likely to talk to AI assistants for information as they are to search Google or launch a standalone app. Whether asking ChatGPT for a movie review or Siri for a playlist, we’re moving toward a world driven by conversations, not clicks.

Why It’s Not Too Late For Apple To Get AI Right

Apple still has time to redefine the AI experience — but the window is narrowing. Its ability to deliver private, secure, and integrated AI experiences could be what sets it apart from OpenAI and Google.

Consumers already trust Apple with their data, and that brand trust could prove invaluable in a world increasingly concerned about AI privacy and transparency.

If Apple can combine trust, design, and AI innovation, it could once again lead the next wave of computing — just like it did with the iPhone.

Yes, ChatGPT may have the early momentum, but Apple has the infrastructure, user loyalty, and brand power to catch up. As long as it executes its AI vision quickly and intelligently, it’s not too late for Apple to get AI right — and perhaps, even set the standard for what “getting it right” truly means.