Apple TV+ Rebrands To Apple TV

Apple TV+ is officially rebranded as Apple TV, marking a new era with a fresh identity and expanded streaming reach.
Matilda
Apple TV+ Rebrands To Apple TV
Apple TV+ Being Rebranded As Apple TV: A Fresh Identity For Apple’s Streaming Service Apple has officially confirmed that Apple TV+ is being rebranded as Apple TV , signaling a bold refresh of its streaming brand. The change was subtly revealed in Apple’s press release for F1: The Movie , which premieres on December 12, 2025. While the update has yet to fully reflect on Apple’s website, this rebrand marks a major shift in how Apple positions its entertainment ecosystem. Image : Google Apple TV Gets A New Look And Name In a single line tucked near the end of Apple’s press release, the company stated, “ Apple TV+ is now simply Apple TV, with a vibrant new identity. ” The statement confirms that the “Plus” branding is being dropped in favor of a unified name — Apple TV. Although the updated branding hasn’t yet appeared on Apple’s website, the company’s blurb about its streaming platform already reflects the change. This move simplifies Apple’s entertainment lineup, aligning the service more close…