Apple TV+ Being Rebranded As Apple TV: A Fresh Identity For Apple’s Streaming Service
Apple has officially confirmed that Apple TV+ is being rebranded as Apple TV, signaling a bold refresh of its streaming brand. The change was subtly revealed in Apple’s press release for F1: The Movie, which premieres on December 12, 2025. While the update has yet to fully reflect on Apple’s website, this rebrand marks a major shift in how Apple positions its entertainment ecosystem.
Apple TV Gets A New Look And Name
In a single line tucked near the end of Apple’s press release, the company stated, “Apple TV+ is now simply Apple TV, with a vibrant new identity.” The statement confirms that the “Plus” branding is being dropped in favor of a unified name — Apple TV. Although the updated branding hasn’t yet appeared on Apple’s website, the company’s blurb about its streaming platform already reflects the change.
This move simplifies Apple’s entertainment lineup, aligning the service more closely with the Apple TV app and Apple TV hardware, both of which already share the same name. However, it may also create temporary confusion as Apple streamlines its naming structure.
Global Availability Of Apple TV
The newly rebranded Apple TV remains accessible through the Apple TV app in over 100 countries and regions. It’s available on more than one billion screens, including iPhone, iPad, Apple Vision Pro, Mac, smart TVs (Samsung, LG, Sony, VIZIO, TCL), Roku, Amazon Fire TV, Chromecast with Google TV, PlayStation, and Xbox.
Subscribers can stream Apple’s award-winning originals and new releases for $12.99 per month, with a seven-day free trial for new users. Additionally, customers who purchase and activate a new iPhone, iPad, Apple TV, or Mac will enjoy three months of Apple TV for free.
Why Apple Might Be Rebranding Apple TV+
The decision to rebrand Apple TV+ as Apple TV could stem from Apple’s push to unify its media ecosystem under one simplified identity. By removing the “+”, Apple may be positioning its streaming platform as the central entertainment hub — not just an add-on service.
However, this shift could initially blur the distinction between Apple’s hardware (the Apple TV box), its app, and the streaming service. Still, the rebranding suggests that Apple aims for a more cohesive, premium entertainment experience across its devices and platforms.
The Future Of Apple TV
As Apple TV adopts this streamlined branding, viewers can expect a refreshed interface and potentially more global marketing around Apple’s growing catalog of original series and films. With F1: The Movie debuting soon and more major releases in the pipeline, Apple’s timing for this rebrand appears strategic.
By consolidating under one name, Apple seems ready to strengthen its position in the increasingly competitive streaming market — directly rivaling Netflix, Disney+, and Prime Video — but with a distinctly Apple twist.
Post a Comment