Nothing Spins Off CMF Brand, India To Lead The Way
Smartphone maker Nothing to spin off its affordable CMF brand, making India the hub for R&D and manufacturing.
Matilda
Nothing Spins Off CMF Brand, India To Lead The Way
Smartphone Maker Nothing To Spin Off Its Affordable CMF Brand Smartphone maker Nothing to spin off its affordable CMF brand into an independent company, with India becoming the heart of its operations. The move signals a big shift for the London-based startup as it doubles down on the fast-growing budget smartphone segment. Image Credits:Nothing CMF Becomes An Independent Subsidiary Nothing officially announced that CMF, its affordable device brand launched in 2023, will now operate as a standalone subsidiary. The brand started with budget-friendly earbuds and a smartwatch, later expanding into smartphones. By carving out CMF, Nothing is betting on affordability and scale in a market that thrives on competitive pricing. Why India Is The New Hub For CMF The newly spun-off CMF brand will be headquartered in India for both manufacturing and R&D. Nothing is partnering with Indian ODM Optiemus through a joint venture, with plans to invest more than $100 million over the next three years . Thi…