Instagram Hits 3 Billion Users, Adds Feed Control Tools
Instagram now has 3 billion monthly active users, will test features to help users control their feeds.
Matilda
Instagram Hits 3 Billion Users, Adds Feed Control Tools
Instagram Now Has 3 Billion Monthly Active Users, Will Test Features To Help Users Control Their Feeds Instagram now has 3 billion monthly active users, marking one of the biggest milestones in the platform’s history. Meta CEO Mark Zuckerberg and Instagram Head Adam Mosseri confirmed the news, while also hinting at upcoming features designed to give users more control over their feeds. Image Credits:@laurenmartin_studio for Instagram This surge reflects just how central Instagram has become to digital culture. Back in 2018, the app celebrated 1 billion monthly active users. Fast forward to 2025, and the audience has tripled — fueled by DMs, Reels, and algorithmic recommendations. Growth Driven By Reels, DMs, And Recommendations According to Mosseri, “almost all of our growth has been driven by DMs, Reels, and recommendations.” These products are now the backbone of Instagram’s expansion strategy. Over the next few months, the app will continue shifting its design toward short-form video, pr…
