Google revamps Discover page to show content from creators in a major update designed to give users more control over what they see. The refreshed feature now allows people to follow specific publishers and creators directly in the Search app, ensuring more personalized feeds and fresh sources of content.
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This update builds on Google’s recent push to let users pick their favorite news sites and blogs for the Top Stories section. With Discover, the company is going further, placing creator-driven and publisher-driven posts front and center.
What’s New in Google Discover
Over the coming weeks, users will begin seeing a mix of articles, YouTube Shorts, Instagram updates, and even posts from X (formerly Twitter). Google says the goal is to bring creators and publishers into the spotlight, while continuing to expand the types of content available in Discover.
The move signals a shift from Google simply surfacing web pages to now becoming a hub for multimedia and social-first content. By following your favorite voices, you’ll see more of their updates seamlessly integrated into your Discover feed.
Why This Matters for Creators and Publishers
Google revamps Discover page to show content from creators at a time when publishers are struggling with declining traffic due to AI-driven search results. By offering more direct visibility, this change could help creators reconnect with audiences who might otherwise bypass traditional websites.
For publishers, the ability to be followed directly inside Discover could translate into stronger engagement and new opportunities for exposure. Google’s broader strategy also includes tools like Offerwall, aimed at helping publishers earn beyond traditional advertising.
How to Use the New Feature
When you spot an article or post from a creator you like, simply tap their name to access a dedicated page with all of their content. From there, you can hit “Follow” to ensure their updates appear more often in your Discover feed.
This small but impactful tweak transforms Discover into more than just an algorithm-driven page. It becomes a customizable experience where users decide whose voices matter most.
It remains unclear what criteria Google will use to decide which creators make it into Discover. However, the company has confirmed that more source types will be added in the future, making this an evolving ecosystem for both creators and audiences.
By aligning Discover with the social habits of modern users—favoring Shorts, quick reads, and creator-driven updates—Google is clearly aiming to make Search feel more personalized and sticky.
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