Andrew Yang Took Inspiration from Mark Cuban for His Budget Cell Carrier Noble Mobile
Andrew Yang took inspiration from Mark Cuban for his budget cell carrier Noble Mobile, a fresh take on mobile service that rewards you for using less data. Yang, the former U.S. presidential candidate and entrepreneur, is diving into the competitive mobile space with a new MVNO (mobile virtual network operator) designed to put money back in customers’ pockets.
Image Credits:Noble Mobile
Rather than punishing heavy phone users, Noble Mobile flips the script by rewarding restraint. Yang’s idea is simple: if you use less than 20GB of data in a month, you earn back money in the form of “Noble Cash.” These credits can be redeemed for rewards or cashed out, turning frugal phone habits into real savings.
How Noble Mobile Works
Built on T-Mobile’s network, Noble Mobile offers a $50 monthly plan with unlimited talk, text, and 5G data. The twist is the payback system: every unused gigabyte below the 20GB cap is worth about one dollar. Think of it as credit card points for your phone plan.
For example, if you normally use 13GB of data in a month, you could get $7 back on your $50 bill. That makes the plan not just competitive, but also potentially cheaper than the $83 average monthly cell phone bill in the U.S.
Why Andrew Yang Looked to Mark Cuban
Andrew Yang took inspiration from Mark Cuban, the billionaire investor behind Cost Plus Drugs, a company that disrupts the pharmaceutical industry by slashing costs for consumers. Just as Cuban’s model focuses on transparency and affordability, Noble Mobile aims to challenge the big carriers by aligning financial incentives with healthier phone habits.
Yang believes this model could encourage people to look up from their screens more often while saving money at the same time. “Now my wallet and financial incentives are tied to what I want to do, which is to look up more and use my phone a little bit less,” he explained.
Funding and Backing
Noble Mobile recently secured a $10.3 million seed round led by Corazon Capital. Other high-profile backers include marketing professor Scott Galloway and several venture firms. With fresh capital, Yang hopes to position Noble Mobile alongside other successful MVNOs, such as Ryan Reynolds’ Mint Mobile, which gained widespread popularity before being acquired by T-Mobile.
Why This Matters
The wireless industry has long been dominated by major carriers with little incentive to change. By introducing cash-back rewards for underused data, Yang’s Noble Mobile creates a customer-first model that could force competitors to rethink their pricing strategies.
If Noble Mobile catches on, it may redefine how Americans view their phone bills—turning unused data into real-world savings while promoting mindful tech habits.
Post a Comment