eBay to Acquire Social Marketplace Platform Tise

eBay to Acquire Social Marketplace Platform Tise

eBay to acquire social marketplace platform Tise in a move that signals the company’s push to attract younger, socially engaged shoppers. The acquisition, announced on Monday, expands eBay’s consumer-to-consumer strategy and taps into the growing demand for secondhand fashion and sustainable retail. Image Credits:David Paul Morris/Bloomberg / Getty Images The Oslo-based Tise is well-known among Gen Z and millennial shoppers for its community-driven approach. Features like following sellers, liking and commenting on listings, and personalized product recommendations give the app a social-first feel that eBay plans to integrate into its marketplace experience. Why eBay Wants Tise Tise was the first company backed by eBay Ventures in 2022, and this acquisition represents a natural next step. By bringing Tise fully into the fold, eBay aims to modernize its platform with social commerce tools, on-trend inventory, and a loyal, highly engaged community. Oliver Klinck, VP and GM of Global Markets …