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Threads Tests a Way to Share Long-Form Text on the Platform

Meta’s social app Threads is evolving. This week, Threads tests a way to share long-form text on the platform, giving users a simple option to go beyond short posts. Instead of breaking up thoughts into multiple updates, creators can now attach a block of text directly to a single post.

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This move signals Meta’s intent to position Threads as more than just a Twitter alternative. By enabling long-form text, the app opens the door for deeper conversations, storytelling, and even publishing opportunities.

How the New Threads Feature Works

App researcher Radu Oncescu first spotted the “text attachment” feature on iOS. According to Meta’s description, the tool lets users:

• Attach longer text to a single post.

• Style the content with creative formatting tools.

• Share book excerpts, news snippets, essays, or personal reflections.

In short, it’s a way to turn Threads into a space for more thoughtful and substantial posts.

Why Long-Form Text Matters on Threads

For years, creators have relied on workarounds—like screenshots of Notes app text—just to share longer content on social media. By officially supporting long-form text, Threads removes that friction.

This is especially important for:

• Writers & bloggers who want wider distribution.

• News curators sharing detailed insights.

• Communities looking for richer discussions.

With this update, Threads is making itself more competitive against platforms like Substack and X (formerly Twitter).

First Look at Long-Form Text in Action

Threads user Robert P. Nickson shared an example of the feature in use. Posts now display a preview snippet in a gray box. Readers can tap to expand, scroll, and read the full text.

This design keeps feeds clean while still allowing access to longer content. It’s a smart balance between quick browsing and deeper reading.

What This Means for the Future of Threads

Meta has been rapidly iterating on Threads to keep users engaged. The ability to share long-form text is part of a bigger strategy to:

• Retain creators who crave flexibility.

• Compete with publishing platforms like Medium or Substack.

• Encourage engagement with more meaningful posts.

If rolled out widely, this feature could redefine how people use Threads—not just for quick takes, but also for articles, reflections, and thought leadership.