Google Responds to AI Search Impact on Website Traffic

Google Responds to AI Search Impact on Website Traffic

Google Addresses Concerns Over AI Search Impact on Website Traffic Growing concern among publishers centers around how AI-powered search features and chatbots are affecting organic web traffic. The focus keyword AI search impact on website traffic has dominated industry discussions, as many believe these tools are diverting clicks away from original sources. However, Google has responded by stating that overall traffic from Search remains "relatively stable" year-over-year, with click quality showing slight improvement. Image Credits:Jose Luis Carrascosa/ Getty Images Google’s Position on Organic Search Traffic Google’s Vice President and Head of Search, Liz Reid, pushed back on claims that AI features are decimating website traffic. According to her, third-party studies suggesting a steep decline in traffic often rely on flawed data or focus on narrow, out-of-context scenarios. She emphasized that while AI-driven experiences are evolving rapidly, Google's internal measureme…