CPG Startup Keychain Raises $30M to Expand India, US Teams

CPG Startup Keychain Raises $30M to Expand India, US Teams

CPG startup Keychain snags $30M to build in India, grow in the US CPG startup Keychain snags $30M to build in India, grow in the US, marking a major step in scaling its global operations. The U.S.-based company connects consumer brands with manufacturing partners and plans to expand its India-based engineering and product teams to drive growth in North America. Image : Google Headquartered in New York, Keychain operates as a distributed company, with its core product development and engineering located in Gurugram, India. With the new $30 million funding, the startup aims to double its India team from 35 to 70 employees in the next few months, eventually reaching around 100. Globally, Keychain’s 70-person workforce includes roughly 20 staff in New York and the remainder in Austin, focusing on partnerships, go-to-market strategy, and sales. Why India Powers Keychain’s Growth Keychain’s decision to build its main development hub in Gurugram — India’s second-largest tech hub after Bengaluru —…