Apple sues Apple Cinemas for trademark infringement, citing brand confusion as the theater chain expands nationwide.
Matilda
Apple Sues Apple Cinemas Over Trademark Dispute Apple Sues Apple Cinemas Over Trademark Infringement When a global tech giant like Apple heads to court, it’s always big news—and this time, the target is a small movie theater chain. Apple has officially filed a lawsuit against Apple Cinemas , alleging trademark infringement and consumer confusion. The legal battle highlights how seriously Apple protects its brand, especially as the theater chain expands closer to Apple’s home turf in California. For those wondering why Apple would take on a small cinema chain, the case centers on trademark rights, brand identity, and potential market confusion. Image : Google Apple Cinemas Expansion Sparks Legal Action Apple Cinemas, established in 2013, originally operated a modest number of theaters in the Northeastern United States. The chain stayed under the radar until 2025, when it launched a new location in San Francisco—a move that triggered Apple’s legal response. According to the lawsuit filed in federal court in Massachusetts, Apple Cinemas ha…