Apple Plans Major AI Expansion, Says Tim Cook

Apple CEO confirms plans to significantly grow AI investments, reallocate talent, and pursue more acquisitions.
Matilda
Apple Plans Major AI Expansion, Says Tim Cook
Apple AI Investments Poised for Major Expansion in 2025 Apple has officially confirmed it’s ramping up its artificial intelligence (AI) efforts in a big way. During the Q3 2025 earnings call, CEO Tim Cook said the company is “significantly growing” its AI investments, signaling a firm commitment to competing in a space dominated by Google, Microsoft, and OpenAI. If you’re wondering whether Apple is still behind in the AI race or making strategic moves to catch up, the answer is now clearer than ever. The tech giant is reshaping its roadmap, redistributing internal talent, increasing capital expenditure, and pursuing acquisitions to build out its AI capabilities. All signs point to a future where Apple AI investments take center stage in the company’s long-term strategy. Image Credits:David Paul Morris/Bloomberg/ Getty Images Why Apple Is Increasing AI Investments AI is now central to Apple’s product and platform development, Cook emphasized. “We see AI as one of the most profound technolo…