AI-enabled shopping assistants vs. agentic shopping

AI shopping assistants are here, but fully agentic shopping is still years away. Here’s why and what the future holds.
Matilda
AI-enabled shopping assistants vs. agentic shopping
AI-enabled shopping assistants: Why full agentic shopping is still years away The rise of artificial intelligence has transformed online shopping, with AI-enabled shopping assistants now helping users discover products that match their tastes and needs. Yet, despite the buzz around fully autonomous "agentic shopping"—where AI agents shop entirely on a person’s behalf—industry experts suggest this vision is still far from becoming mainstream. According to recent insights, the technology may be advancing quickly, but user readiness, trust, and shopping habits remain major factors slowing adoption. Instead of replacing the shopping journey, AI today is focused on enhancing discovery and personalization, much like a skilled personal assistant who knows your style and anticipates your preferences. Image Credits:PATRICK T. FALLON // Getty Images Understanding AI-enabled shopping assistants An AI-enabled shopping assistant uses advanced algorithms, personalization models, and multimoda…