New 12.9-Inch MacBook Could Launch in 2025 Starting at $599
A new wave of excitement is building among Apple enthusiasts as reports hint at the arrival of a budget-friendly 12.9-inch MacBook that could debut later this year with a starting price as low as $599. For those searching for a portable yet powerful device without breaking the bank, this upcoming release might be the most affordable entry into Apple’s laptop lineup in years. Powered by the A18 Pro chip — previously exclusive to the iPhone 16 Pro — the device promises a fresh direction in Apple’s MacBook design philosophy, aiming to compete head-on with low-cost alternatives while retaining Apple’s hallmark performance and build quality.
A Game-Changer in the Affordable MacBook Segment
The introduction of a low-cost 12.9-inch MacBook marks a significant shift in Apple’s strategy. Traditionally, MacBooks have occupied the premium price tier, with entry-level models like the 13-inch MacBook Air starting at $999. This new model is expected to redefine affordability in the MacBook ecosystem, with pricing projected between $599 and $699. Designed to attract students, first-time MacBook users, and those transitioning from budget-friendly laptops, this device could help Apple tap into markets dominated by Chromebooks. Its larger display also suggests it could cater to users seeking more screen real estate for productivity, media consumption, and creative projects.
Powered by the A18 Pro: First iPhone Chip in a MacBook
One of the most intriguing aspects of this upcoming MacBook is its processor — the A18 Pro chip. Known for its efficiency and speed in the iPhone 16 Pro, the A18 Pro is poised to bring iOS-level performance optimization to macOS. This move marks the first time a MacBook will be powered by an iPhone-class chip, diverging from Apple’s usual M-series processors. While the M-series offers more cores and higher external display support, the A18 Pro’s integration could result in longer battery life, cooler operation, and seamless performance for everyday tasks like web browsing, video streaming, and document editing. The decision also highlights Apple’s push toward a more unified chip ecosystem across its devices.
Expected Launch Timeline and Market Impact
Industry analysts suggest that mass production of the 12.9-inch MacBook could begin in late Q4 2025, with availability possibly following shortly after or in early 2026. If launched as rumored, it could quickly become a popular choice among budget-conscious consumers seeking Apple’s hardware and software experience at a fraction of the usual cost. By targeting both students and entry-level professionals, Apple is strategically positioning itself to capture market share from budget laptop competitors. The combination of competitive pricing, a larger display, and the efficiency of the A18 Pro could make this MacBook a disruptive force in the low-cost laptop market.
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