VSCO Capture Camera App Goes Global: Everything You Need to Know
VSCO has officially launched its Capture camera app globally, making its powerful iOS photography tool accessible to users worldwide. Previously limited to Ireland, Australia, and New Zealand, the expansion of Capture marks a significant move for the company. If you’re a mobile photography enthusiast or a professional looking to enhance your workflow, this launch may be exactly what you’ve been waiting for. With manual controls, over 50 photo presets, and support for RAW and ProRAW formats, Capture isn't just another camera app—it’s a creative tool designed with the photographer in mind.
Image Credits:VSCO
The global release of VSCO Capture aligns with a broader strategy: supporting photographers not just creatively, but professionally. Alongside the app's launch, VSCO announced the acquisition of The Freelance Photographer, a platform offering hands-on photography courses and business education. From advanced camera features to community-building resources, VSCO is investing in tools that help creators at every level thrive.
Capture Camera App Offers Pro-Grade Features on iPhone
VSCO’s Capture app is more than a typical point-and-shoot utility. It brings professional-grade control to the iPhone camera, including manual adjustments for shutter speed and exposure—features typically reserved for DSLR users. Additionally, it supports shooting in RAW and ProRAW, giving users greater flexibility in post-processing. What sets Capture apart is its deep integration with VSCO’s ecosystem. Every image taken is automatically synced to VSCO’s cloud, allowing for easy editing, backup, and collaboration.
The app comes loaded with more than 50 image presets and real-time filters, allowing photographers to maintain a consistent aesthetic from the moment they hit the shutter. Whether you're capturing landscapes at golden hour or working on moody portraiture, Capture’s presets help streamline your creative process. For mobile-first creators who value both control and convenience, the app bridges the gap between technical capability and artistic expression.
VSCO Acquires The Freelance Photographer to Support Career Growth
To further its mission of serving the creative community, VSCO has acquired The Freelance Photographer, an educational platform that blends online and in-person workshops tailored to photographers and videographers. This acquisition brings new opportunities to creators seeking to turn their passion into a sustainable career. With plans starting at $208/month, the platform offers resources such as client management strategies, business coaching, personal mentorship, and access to over 50 industry tools.
VSCO’s CEO, Eric Wittman, highlighted a critical gap in the photography industry—career guidance and scalable education for freelancers. By incorporating The Freelance Photographer into its offerings, VSCO aims to become a long-term career partner for visual creatives. It’s not just about helping users take better photos; it’s about empowering them to make a living doing what they love.
VSCO’s Ecosystem Expands with Tools for Creative Professionals
The global rollout of the Capture app and the acquisition of The Freelance Photographer complement VSCO’s recent efforts to create a full-stack ecosystem for visual creators. In the past year alone, the company introduced VSCO Hub, a networking platform for photographers to connect with brands, and VSCO Sites, a website-building tool to showcase portfolios. Most recently, the launch of VSCO Canvas brought collaborative whiteboarding to the table—ideal for building mood boards or pitching visual concepts.
This evolving suite of tools reflects VSCO’s deeper commitment to professionals in the visual arts. Instead of functioning solely as an editing app, VSCO is positioning itself as a hub for creative entrepreneurship. With tools for shooting, editing, showcasing, collaborating, and now learning, the company is transforming into a holistic platform that supports every stage of a photographer's journey—from amateur to professional.
Post a Comment