Threads adds improved content performance metrics for creators
Understanding Threads’ enhanced content metrics for creators
Threads has rolled out a significant update that gives creators more visibility into how their content performs across platforms. These new content performance metrics on Threads are aimed at helping users track engagement, discoverability, and audience demographics more effectively. If you're wondering how to grow your following on Threads or how your posts perform across Instagram and Facebook, this update answers those questions.
Image Credits:Jakub Porzycki/NurPhoto/ Getty Images
New tools to measure post engagement on Threads
With the latest update, Threads has overhauled its “Insights” dashboard, now giving creators access to advanced engagement data. Under the “Interactions” tab, users can now see individual metrics broken down by likes, replies, quotes, and reposts. This helps creators understand what type of content is sparking meaningful interactions. On top of that, Threads has added trend charts that visualize post performance over time — with date ranges that stretch from 7 days to a full 90-day window. These visual tools provide clarity on what's working, when engagement peaks, and how that performance evolves. It’s a major leap in helping users track content performance metrics for creators who want more than just surface-level insights.
Audience growth insights and cross-platform discovery
Another key area of improvement is in the “Followers” section of the Insights dashboard. Threads now displays follower growth, sorted by geography (top cities and countries), as well as demographic breakdowns like age range and gender. Creators looking to tailor their content strategy now have clearer data to guide their decisions. Additionally, Threads now allows users to see where their posts are being discovered — specifically whether people found their content via Instagram or Facebook. Since Threads posts can be recommended on both platforms, this feature gives a better sense of how content is reaching a wider audience, which directly ties into content performance metrics for creators trying to optimize visibility.
Threads' strategy in the broader social media landscape
These new analytics arrive at a pivotal time for Threads. The platform is rapidly growing and edging closer to X in terms of daily mobile users. In June 2025 alone, Threads saw 115.1 million daily active users on iOS and Android — a 127.8% year-over-year growth. Meanwhile, X's growth has been declining, with 132 million daily actives but a 15.2% drop from the previous year. By offering deeper insights and more transparent content performance metrics for creators, Threads is positioning itself as a serious alternative for those looking to build loyal followings. Meta’s long-term strategy appears focused on making Threads not just another microblogging app but a creator-friendly platform that empowers users with actionable data.
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