Threads Nears X’s Daily User Count as Meta Heats Up Social Media War

Threads is catching up to X with 115M daily mobile users. Could Meta’s app dethrone Elon Musk’s platform?
Matilda
Threads Nears X’s Daily User Count as Meta Heats Up Social Media War
Threads Nears X’s Daily Users: What the New Data Really Means Meta’s Instagram Threads is now closing in on X (formerly Twitter) in daily mobile app usage, according to newly released data. As of June 2025, Threads recorded 115.1 million daily active users on iOS and Android combined, while X reached 132 million. That massive growth—127.8% year-over-year for Threads—contrasts sharply with X’s decline of 15.2% in the same period. As the two platforms edge closer in mobile dominance, many are asking: is Threads finally becoming a worthy replacement for X? With Meta betting on advertising as its primary monetization strategy, the stakes for overtaking X are sky-high. Image Credits:Jakub Porzycki/NurPhoto/ Getty Images Threads nears X’s daily users across mobile platforms Threads’ surge in daily active users is not just a milestone—it’s a warning shot across the bow of X. Meta’s platform continues to ride the wave of users disillusioned with X, especially as Elon Musk’s political alignments a…