Samsung Galaxy Z Fold 6: Can “Ultra” Finally Make Foldables Mainstream?
Is the Galaxy Z Fold 6 Ultra enough to push foldables into the mainstream? Here’s what Samsung’s new strategy means for buyers in 2025.
Matilda
Samsung Galaxy Z Fold 6: Can “Ultra” Finally Make Foldables Mainstream? Samsung Galaxy Z Fold 6: Will the Ultra Upgrade Be Enough? Samsung is doubling down on its foldable ambitions with the upcoming Samsung Galaxy Z Fold 6 , set to be unveiled at its July 9th Unpacked event. The company’s latest move? Adding the “Ultra” branding to its flagship foldable. But is a name alone enough to spark a breakthrough in consumer adoption? The foldable market has been stuck in curiosity mode for years—people are intrigued but still hesitant to buy. With the Galaxy Z Fold 6 Ultra, Samsung aims to change that by signaling top-tier quality, performance, and innovation. But in a market that still sees foldables as niche, can a premium rebrand finally convert interest into sales? Image : Google Why Foldables Like the Samsung Galaxy Z Fold 6 Struggle to Go Mainstream Despite years of investment and marketing, foldable smartphones haven’t achieved the widespread adoption Samsung hoped for. While the Samsung Galaxy Z Fold 6 continues the company’s legacy of innovation, global fold…