iPhone Sales Rebound in China After Two-Year Slump

Apple's iPhone sales in China grow for the first time in two years, fueled by discounts and trade-in offers.
Matilda
iPhone Sales Rebound in China After Two-Year Slump
iPhone Sales in China Show Strong Growth After Prolonged Decline Apple’s iPhone sales in China are finally on the rise again, marking a significant turnaround in one of the company’s most vital markets. For the first time in two years, iPhone sales saw positive year-over-year growth during the second quarter of 2025, according to Counterpoint Research. This rebound follows a long period of shrinking market share, trade tensions, and fierce competition from domestic brands. Apple’s recent success can be attributed to aggressive pricing strategies, government-backed subsidies, and renewed marketing efforts in the region. If you’ve been wondering whether Apple is regaining its footing in China, the answer is a cautious but optimistic yes. Image : Google Why iPhone Sales in China Are Rebounding in 2025 The renewed momentum for iPhone sales in China stems from a strategic blend of timing, pricing, and incentives. During Q2 2025, Apple recorded an 8% year-over-year increase in iPhone sales acro…