Apple Could Move iPhone 17 Pro Logo for New Camera System
Apple is reportedly planning a major design change for the upcoming iPhone 17 Pro—and it's not just the camera that’s getting an overhaul. According to reliable leaks, the Apple logo on the back of the iPhone 17 Pro may shift noticeably lower for the first time in over half a decade. This adjustment is linked to the rumored introduction of a wide, full-width camera bar on the device. While this may sound like a small tweak, the implications could be significant for users and accessory manufacturers alike. If you’re wondering why Apple is moving its iconic logo, how this affects MagSafe accessories, or what to expect from the iPhone 17 Pro’s design, this guide answers all your questions.
Why Apple Might Change the iPhone 17 Pro Logo Placement
The current leak comes from well-known leaker Majin Bu, who shared details and a clear case render suggesting that the Apple logo will move closer to the bottom center of the iPhone 17 Pro. This change appears to be driven by Apple’s rumored switch to a full-width aluminum camera bump that dominates the top portion of the rear. With a new glass squircle cutout reserved for wireless charging directly beneath the aluminum bump, it’s likely Apple wants the logo to be visually centered within that glass section—creating balance and aligning with the new materials and shape language of the device.
This is a marked departure from previous designs. Since the iPhone 11, Apple has kept the logo centered on the rear, eliminating the word “iPhone” for a cleaner look. Moving the logo now signals that Apple is prioritizing a new camera layout—and it may even hint at the biggest visual change to the iPhone lineup in years. For design enthusiasts and long-time Apple fans, this is a rare shift in aesthetic philosophy.
What This Means for MagSafe Compatibility and Accessories
Though it might appear to be a simple repositioning, the iPhone 17 Pro logo shift has ripple effects. Ever since MagSafe was introduced with the iPhone 12, the Apple logo has functioned as a visual guide to align accessories like chargers, wallets, and battery packs. Moving the logo could confuse users and raise questions about whether Apple is also adjusting the internal magnet array.
However, current rumors suggest the magnets will stay in the same spot—centered horizontally and vertically in the rear casing. A case manufacturer working closely with Apple has already begun adapting new designs. Transparent cases now include a break in the circular MagSafe ring to expose the relocated logo, but retain the original magnet alignment. In short, MagSafe will likely still work the same way—it’s just the visual guide (the logo) that’s moving. That said, case and accessory makers are watching developments carefully, as even minor adjustments from Apple can impact thousands of third-party products.
Leaker Sonny Dickson has further confirmed this, sharing digital schematics showing the new accessory layout. The early adjustment by accessory brands indicates strong confidence that Apple is committed to this new design, and the accessory ecosystem is already gearing up for the iPhone 17 Pro’s launch.
A Brief History of Apple Logo Placement on iPhone
To appreciate the significance of this change, it’s helpful to look back at Apple’s design history. From the first-generation iPhone in 2007 through the iPhone X in 2017, the Apple logo sat higher on the back, and Apple included a small “iPhone” label below it. That changed with the iPhone 11, where Apple removed the wordmark entirely and centered the logo to balance the new square camera module introduced with that generation.
Since then, every iPhone—from the iPhone 11 to the iPhone 16 Pro—has retained that centered logo layout, becoming a familiar visual cue for both users and accessory alignment. A change now, especially for a Pro model, suggests a significant redesign that Apple sees as worth rethinking even long-standing visual conventions. It’s also a reminder that Apple’s design decisions, while often subtle, are deeply considered and aimed at creating a cohesive, forward-looking user experience.
What to Expect from the iPhone 17 Pro Design in 2025
As we approach the iPhone 17 Pro launch, it’s becoming clear that Apple may be planning a more radical design evolution than in recent years. Alongside the new camera system and lower Apple logo, rumors point to a lightweight aluminum frame encompassing the rear of the device, a distinct cutout for wireless charging, and new materials that combine durability with aesthetics.
While the shift in logo placement may seem cosmetic, it’s likely symbolic of a larger change in how Apple is envisioning its Pro-tier iPhones—especially in an era where design innovation is closely tied to function. Whether it's optimizing wireless charging, enhancing camera performance, or streamlining the look of the back panel, Apple appears to be setting the stage for a major update that could redefine how we recognize an iPhone at first glance.
Ultimately, this rumored logo change tells us more than just where Apple’s icon will sit—it hints at how the company is reshaping its design language in 2025 and beyond.
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