Apple TV+ Price Increase: Subscription Now Costs $12.99 Monthly
Apple TV+ has announced a new subscription price of $12.99 per month, marking a 30% jump from its previous $9.99 rate. This Apple TV+ price increase takes effect immediately for new customers, while existing subscribers will see the change reflected 30 days after their next billing cycle. The annual plan remains steady at $99.99, and the Apple One bundle pricing continues unchanged.
Image Credits:Pavlo Gonchar/SOPA Images/LightRocket / Getty Images
Why Apple TV+ Increased Its Price To $12.99
Apple has steadily raised its streaming prices over the years. When the service launched in 2019, Apple TV+ started at $4.99 monthly. By 2023, it had risen to $9.99, and now the latest adjustment pushes it to $12.99. While Apple TV+ continues to earn critical acclaim and awards, the service has yet to match the subscriber numbers of larger platforms. Reports also suggest the company is losing more than $1 billion annually on streaming operations, which may have influenced the decision to raise prices.
What Subscribers Need To Know About Apple TV+ Price Hike
For customers, the Apple TV+ price hike means higher costs for month-to-month subscriptions, but those on the annual plan won’t be affected. The unchanged $99.99 yearly option provides a more affordable alternative for users looking to save long term. Similarly, the Apple One bundle—which combines Apple’s services starting at $19.95 per month—remains untouched, offering another cost-effective choice for subscribers.
Impact Of Apple TV+ Price Increase On The Streaming Market
The latest Apple TV+ price increase aligns with a broader trend of streaming services adjusting their subscription models. As competition intensifies and production costs rise, viewers are seeing higher fees across platforms. Despite the jump, Apple TV+ remains competitive compared to rivals, thanks to its library of exclusive shows and films. With record-breaking nominations and award-winning titles, Apple is positioning its streaming service as a premium entertainment option despite the higher cost.
Post a Comment