Bookshop.org Claps Back at Bezos With Anti-Prime Day Campaign

Bookshop.org Claps Back at Bezos With Anti-Prime Day Campaign

Bookshop.org’s Anti-Prime Day Campaign Goes Viral with a Jeff Bezos Wedding Roast As Amazon launches its highly anticipated Prime Day, Bookshop.org has taken a dramatically different approach — and it’s getting attention. In a clever twist, the indie bookseller launched an anti-Prime Day campaign that not only promotes ethical shopping but also mocks Jeff Bezos’ much-talked-about wedding invitation. This witty move sets Bookshop.org apart as a champion of independent bookstores while delivering a cultural jab that’s resonating across the internet. If you’ve been wondering how indie sellers respond to Amazon's retail dominance, Bookshop.org’s campaign delivers a perfect mix of protest, humor, and purpose. Image Credits:MARCO BERTORELLO/AFP / Getty Images How Bookshop.org Used Humor to Undercut Prime Day Hype Every year, Amazon’s Prime Day grabs headlines with deep discounts and fast shipping. But behind the flash sales lies a growing concern about the company’s impact on small business…