UK May Force Google to Offer Fairer Search Options
UK regulators may compel Google to offer search alternatives and fair rankings under new digital competition rules.
Matilda
UK May Force Google to Offer Fairer Search Options UK May Require Google to Offer Fairer Search Results and Alternatives UK regulators are ramping up pressure on Google to reform its search dominance. The Competition and Markets Authority (CMA) is evaluating whether to assign Google a “strategic market status” under the new Digital Markets Competition Regime. If confirmed, Google could be required to give users alternative search engines, improve fairness in ranking search results, and offer content publishers more control over how their data is used in AI features like Google’s AI Overviews and Gemini AI Assistant. This move responds to growing concerns that Google’s dominance in search—over 90% of queries in the UK—limits competition and inflates costs for advertisers. Image Credits:David Paul Morris/Bloomberg / Getty Images Why the UK Is Targeting Google’s Search Dominance The CMA’s concerns stem from Google’s overwhelming influence on the UK’s digital economy. With the vast majority of UK web searches handled through Google, the regul…
