TikTok Tests Bulletin Boards for One-to-Many Creator Messaging

TikTok tests a new “bulletin boards” feature for creators to share updates directly with followers—similar to Instagram’s broadcast channels.
Matilda
TikTok Tests Bulletin Boards for One-to-Many Creator Messaging
TikTok Bulletin Boards Feature: What It Is and How It Works TikTok is currently testing a new messaging tool known as bulletin boards , designed to let creators and brands send one-to-many messages to their followers. Similar to Instagram’s broadcast channels, this new feature enables content creators to post updates, behind-the-scenes content, and promotions directly to their audience. Followers can only respond with emoji reactions, maintaining a streamlined and focused experience. For many users searching "what is TikTok bulletin board" or "how TikTok's new creator messaging works," this feature represents a potential shift in how engagement happens on the platform—especially for creators managing large communities. Image Credits:Artur Widak/NurPhoto / Getty Images Like Instagram’s 2023 broadcast channels, TikTok bulletin boards support text, image, and video formats. Only the creator can post, while followers remain passive viewers, reacting with emojis but una…