Hollywood’s AI Video Revolution Faces a Prompting Problem

Can AI-generated video transform Hollywood? Asteria’s ethical approach sparks debate on creativity, control, and the future of filmmaking.
Matilda
Hollywood’s AI Video Revolution Faces a Prompting Problem
Hollywood’s AI Video Revolution Faces a Prompting Problem As AI-generated video continues to flood the internet, Hollywood finds itself at a major crossroads. From uncanny clips of fake disasters to bizarrely animated animals, generative video content has captivated audiences—even when its quality is questionable. But is this the future of filmmaking, or just a passing tech trend? The rise of AI-generated video in Hollywood is sparking both excitement and concern across the industry. While some see it as a creative tool that will democratize content creation, others fear it could threaten jobs and artistic integrity. Asteria, a new AI-powered production company led by filmmaker Bryn Mooser, is trying to strike a balance—by developing ethical tools that give filmmakers more creative control, not less. Image : Google The Rise of AI-Generated Video in Hollywood You’ve likely seen it by now—a social media clip so surreal, it couldn’t possibly be real. AI-generated videos are exploding in popu…