YouTube Surpasses Disney & Netflix in TV Viewing Share in 2025

YouTube leads TV viewing in 2025, beating Disney and Netflix with 12.4% share. Discover why YouTube dominates the living room screen now.
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YouTube Surpasses Disney & Netflix in TV Viewing Share in 2025
YouTube Tops Disney and Netflix in TV Viewing, Nielsen Finds Wondering which platform is currently dominating TV viewing in 2025? Nielsen’s latest report reveals that YouTube has overtaken traditional media giants like Disney and Netflix to become the most-watched platform on television. With an impressive 12.4% share of total audience TV time in April 2025, YouTube’s growth signals a major shift in how viewers consume video content. This milestone reflects a rise from 9.6% just a year ago, underscoring YouTube’s expanding influence in the TV streaming landscape.                     Image Credits:Patrick T. Fallon/Bloomberg / Getty Images According to Nielsen’s “Media Distributor Gauge” report, YouTube has held the top spot for three consecutive months, surpassing even Disney’s 10.7% share in April. This surge highlights the platform’s strength in engaging audiences beyond traditional online video — especially on big screens. In fact, YouTube’s internal data confirms that televisions wer…