Uber Eats Launches in Turkey with $700M Acquisition of Trendyol Go
Wondering how Uber Eats is expanding into new international markets like Turkey? Uber Eats has officially entered the Turkish food delivery market by acquiring an 85% controlling stake in Trendyol Go, a major player in Istanbul’s online meal and grocery delivery space. The $700 million cash acquisition not only brings Uber Eats to Turkey but also grants it immediate access to a rapidly growing customer base. With food delivery apps seeing continued high demand in emerging markets, Uber's move is strategically timed for maximum growth potential.
Uber Strengthens Global Expansion Strategy Amid Economic Challenges
This acquisition arrives at a crucial time for Uber. With consumer spending forecasted to decline in 2025 due to rising tariffs introduced by President Trump, Uber’s diversification efforts are critical to maintaining investor confidence. As Uber prepares to report its Q1 earnings, the Trendyol Go deal sends a strong signal that the company is actively pursuing new revenue streams, especially after pulling out of a $950 million bid for Foodpanda in Taiwan.
Inside Trendyol Go: Uber’s New Powerhouse in Turkey
Trendyol Go serves as the delivery division of Trendyol Group, a leading fashion and retail platform majority-owned by Alibaba. In 2024 alone, Trendyol Go delivered over 200 million orders, driving $2 billion in gross bookings—a 50% year-over-year increase. With more than 90,000 restaurants and 19,000 couriers active on its platform, Trendyol Go offers Uber a solid infrastructure to build upon.
For Turkish consumers, this means they can continue using the familiar Trendyol Go app even after the deal closes in the second half of 2025. Meanwhile, Uber plans to gradually introduce key Uber Eats features, enhancing user experience without causing service disruptions.
Uber’s Broader Strategy: Autonomous Vehicles and Market Battles
Uber’s ambitions don't end with Turkey. The company has been aggressively investing in autonomous vehicle technology across ride-hailing, food delivery, and freight logistics sectors. This multi-pronged approach aims to future-proof Uber against rising operational costs and intense competition from companies like DoorDash.
Speaking of competition, Uber is also fighting battles back home. It recently filed an antitrust lawsuit against DoorDash, accusing the rival of anticompetitive behavior. At the same time, DoorDash has been busy expanding, announcing two major acquisitions: the $3.86 billion buyout of Deliveroo in the U.K. and the $1.2 billion purchase of SevenRooms.
What Uber’s Turkey Move Means for the Future of Food Delivery
By tapping into the Turkish market, Uber Eats isn't just expanding geographically—it’s also securing a competitive advantage in the global food delivery wars. Turkey's fast-growing digital economy, rising smartphone penetration, and evolving consumer habits make it an ideal landscape for Uber's long-term growth plans.
The Trendyol Go acquisition is expected to strengthen Uber's brand recognition and market share across the Middle East and Europe, where food delivery competition is heating up. For investors and consumers alike, this move showcases Uber’s determination to lead in not just ride-hailing but also in next-generation logistics, e-commerce integration, and food tech innovation.
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