Netflix Launches ChatGPT-Powered Search Tool for Personalized Discovery

Netflix Launches ChatGPT-Powered Search Tool for Personalized Discovery

Netflix Launches ChatGPT-Powered AI Search Tool: What You Need to Know Wondering how Netflix’s new AI-powered search tool works or when you can start using it? Netflix has officially rolled out its generative AI search experience , powered by OpenAI’s ChatGPT, offering users a smarter, more personalized way to discover TV shows and movies . Instead of typing in specific titles or scrolling endlessly, you can now use conversational queries like "I want something funny and upbeat" or "Show me a scary movie that’s not too terrifying but still a little humorous." This innovative feature is designed to make content discovery easier, faster, and more enjoyable — a major leap forward in Netflix's push to enhance user engagement and retention through artificial intelligence .                Image Credits:Netflix Netflix’s Generative AI Search: Smarter, Faster Recommendations During its recent tech and product event, Netflix showcased the new AI search tool, confirming its use…