AI

Instagram Co-Founder Slams AI Chatbots for Chasing Engagement Over Usefulness

Kevin Systrom criticizes AI chatbots for prioritizing engagement metrics over delivering valuable answers.

Matilda

Instagram Co-Founder Slams AI Chatbots for Chasing Engagement Over Usefulness

When users search for why AI chatbots prioritize engagement over usefulness or Kevin Systrom AI chatbot criticism , they’re seeking clear, insightful information. Instagram co-founder Kevin Systrom recently voiced concerns that modern AI companies are focusing too much on "juicing engagement" rather than delivering genuinely useful insights. Speaking at StartupGrind, Systrom warned that the industry's obsession with user engagement metrics, like time spent and daily active users, is steering AI development in the wrong direction. His comments highlight a growing debate about the true purpose of AI chatbots—and why quality responses should trump endless follow-up questions. Image Credits:Kimberly White/Getty Images for TechCrunch Kevin Systrom Warns of 'Juicing Engagement' Tactics in AI At a time when artificial intelligence is reshaping industries, Kevin Systrom’s perspective brings a refreshing reality check. He cautioned that many AI companies are fa…

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