Doji Raises $14M to Revolutionize Virtual Try-Ons with AI Avatars

Doji Raises $14M to Make Virtual Try-Ons Fun and Social with AI Avatars

Are you wondering how virtual try-ons are evolving to make online shopping more engaging and accurate? Virtual try-on technology has long been a focus for companies aiming to solve key challenges like fit, style inspiration, and user experience. Doji, an innovative startup, is taking this to the next level by combining AI avatars with social features to transform how consumers try on apparel virtually. This new app doesn’t just show you how clothes look; it creates a personalized avatar and offers style suggestions, making online shopping both fun and interactive.

                        Image Credits:Doji

The virtual try-on market is rapidly growing, driven by advancements in artificial intelligence, machine learning, and computer vision. Doji leverages its proprietary diffusion models to craft hyper-realistic avatars that reflect users’ unique body shapes and preferences. This cutting-edge technology improves the accuracy of clothing fit predictions while adding an element of creativity and social sharing that many shoppers crave. By focusing on a people-first experience, Doji is poised to change the way fashion lovers discover and buy clothes online.

Just days after launching on the App Store, Doji announced a $14 million seed funding round led by Thrive Capital, with participation from Seven Seven Six Ventures. This fresh capital injection will accelerate the enhancement of Doji’s AI models, boosting avatar realism and try-on capabilities. The startup’s founders, Dorian Dargan and Jim Winkens, bring deep expertise from tech giants like Apple, Meta, and Google DeepMind, ensuring Doji remains at the forefront of generative AI and consumer experience innovation.

Doji’s app not only enhances virtual try-ons with AI but also incorporates social engagement, enabling users to invite friends, share looks, and get style feedback. This blend of fashion technology and social connectivity drives higher user retention and increases conversion rates. As AI-powered fashion tech continues to mature, solutions like Doji’s are becoming indispensable tools for both consumers and online retailers looking to boost sales and engagement.

If you’re curious about how AI is reshaping online shopping or want to experience next-gen virtual try-ons, Doji offers a glimpse into the future of fashion technology. Download the app, create your custom avatar, and start exploring new styles with a community-driven twist. With $14 million in backing and a strong tech pedigree, Doji is well-positioned to lead the virtual try-on revolution.

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