Roblox Commerce APIs: Sell Physical Products in Your Roblox Experience
Are you wondering how to sell physical products on Roblox or how brands can monetize Roblox games beyond digital items? As of May 2025, Roblox now officially allows eligible creators and brands to sell real-world merchandise directly within their in-game experiences using the newly launched Commerce APIs. This game-changing update opens a fresh revenue stream for developers, enabling them to go beyond virtual goods and access a booming e-commerce market—right from within Roblox. If you're a Roblox creator looking to boost income or a brand seeking high-converting ad placements and product sales, this new feature is built for you.
New Monetization Tools for Roblox Creators
With this latest rollout, Roblox is empowering its creator community to integrate physical product sales directly into the game environment. This means that users aged 13 and up in the U.S. can now buy everything from branded hoodies to exclusive merchandise within their favorite all-ages Roblox experiences. It’s a seamless blend of digital entertainment and e-commerce, driving engagement while offering creators a new high-earning revenue stream.
Roblox first tested physical commerce in select branded experiences during 2024. After a successful pilot and a strategic partnership with Shopify, the platform is now opening this feature to all eligible creators. This move follows a broader trend in in-game monetization, blurring the lines between virtual and physical commerce while enhancing creator profitability.
How Brands Like Fenty Are Leveraging Roblox's Shopping Feature
For brands, Roblox's Commerce APIs present a powerful new channel for product marketing and direct-to-consumer sales. Popular beauty brand Fenty is already taking advantage of this by launching a shoppable Roblox experience, where fans can purchase a new, limited-edition “Grape Splash” Gloss Bomb. These interactive storefronts turn immersive experiences into high-intent sales opportunities, a strategy that aligns with today’s performance marketing goals.
Bundle Physical and Digital Items with Roblox’s AMP Program
One standout feature of this rollout is the ability to bundle physical purchases with exclusive digital items. For example, a user could buy a physical T-shirt and automatically receive a matching virtual item for their Roblox avatar. This dual-offer capability is made possible through Roblox's Approved Merchandiser Program (AMP), which bridges real-world stores and Roblox avatars—boosting conversions while incentivizing avatar customization.
What’s Next for Roblox Commerce?
Currently available to U.S. users, Roblox plans to expand its physical commerce tools to additional regions and onboard more brand partners in the near future. With e-commerce, gaming, and brand engagement converging, Roblox is becoming a prime digital hub for both creators and marketers. Whether you're selling streetwear or limited-edition tech gear, Roblox's in-experience storefronts offer a next-gen sales platform.
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