Apple’s New iPhone Release Strategy: Pro Models in Fall 2026, Standard in Spring 2027
Apple unveils plans for staggered iPhone releases starting in 2026, featuring Pro models in Fall and the standard iPhone in Spring 2027.
Matilda
Apple’s New iPhone Release Strategy: Pro Models in Fall 2026, Standard in Spring 2027
Apple is set to shake up its traditional iPhone release schedule starting in 2026. According to The Information, the tech giant will introduce a split launch strategy, with more expensive iPhone 18 Pro models releasing in the fall, while the standard iPhone 18 will arrive in the spring of 2027. This shift in Apple’s iPhone release cycle is likely due to a major product launch in 2026—a foldable iPhone, marking a significant departure from the company's traditional design. Image : Google The fall launch will feature the premium iPhone 18 Pro models, including the iPhone 18 Pro, iPhone 18 Pro Max, iPhone 18 Air, and the highly anticipated foldable iPhone. This lineup will showcase Apple’s innovation, with rumors pointing to significant design changes like under-display Face ID for the iPhone 18 Pro series. This will be the first time Apple integrates facial recognition hardware beneath the screen, adding a futuristic touch to its flagship devices. Additionally, th…