Apple tops global brand rankings for 2025 with $1.29T value—driven by trust, innovation & luxury tech demand.
Matilda
Apple Named World’s Most Valuable Brand in 2025 Apple Is the World’s Most Valuable Brand in 2025— Here’s Why That Matters Looking for the most valuable brand in the world in 2025? Apple has once again claimed the top spot, according to Kantar’s BrandZ Global Top 100 report. With a staggering brand valuation of $ 1.29 trillion , Apple continues to dominate the global market through its trusted ecosystem, innovative product line, and premium brand positioning. For those searching for Apple brand value 2025 , or wondering what makes Apple the most valuable brand , the answer lies in a mix of strong consumer loyalty, strategic diversification, and high- end technology offerings. Image : Google Kantar's 2025 report marks the fourth consecutive year that Apple has led the global brand rankings. Their proprietary methodology, which combines financial performance data with consumer perception insights from over 4.5 million interviews across 54 markets, reflects not only Apple’s consistent growth but also its evolving global influ…