Apple Faces $900M Tariffs Without Raising Prices — Yet
Apple absorbs $900M in tariffs without raising prices — here’s how Tim Cook plans to keep iPhones, Macs, and accessories affordable.
Matilda
Apple Faces $900M Tariffs Without Raising Prices — Yet
Wondering if Apple will raise prices after absorbing $900 million in tariffs? You're not alone. Many consumers and tech startups outfitting employees with Macs are asking whether higher tariffs will soon drive up the cost of iPhones, MacBooks, and other Apple products. Fortunately, according to Apple CEO Tim Cook, there are no immediate plans to increase prices — a relief to buyers navigating an already inflation-sensitive tech market. Despite a significant tariff expense last quarter, Apple’s pricing strategy remains steady, and Cook hints at smart moves behind the scenes to protect customers from future hikes. Image Credits: Stephen Lam / Getty Images (opens in a new window) / Getty Images Apple’s recent first-quarter earnings reveal a surprising story. Even after paying an eye-watering $900 million in extra tariffs, the company posted revenue of $95.4 billion and a record-breaking earnings per share (EPS) profit of $1.65. For a tech giant of Apple's scale, this tariff hit was con…
