Apple Developing New Chips for Smart Glasses, Macs, and AI Servers

Apple Developing New Chips for Smart Glasses, Macs, and AI Servers

Apple is working on developing new chips designed to power smart glasses, more powerful Macs, and advanced AI servers. These chips will play a crucial role in enhancing Apple’s tech ecosystem, with a particular focus on smart glasses, which Apple plans to use as a major competitor against Meta’s Ray-Ban Meta. According to Bloomberg’s Mark Gurman, one of the chips under development is inspired by the Apple Watch’s energy-efficient processors, aimed at ensuring longer battery life in wearables like smart glasses.                       Image Credits:Alexander Pohl / NurPhoto / Getty Images Apple's efforts to push into the smart glasses market come as the company seeks to challenge Meta’s dominance. Since the launch of Meta's Ray-Ban Meta smart glasses in 2023, the company has sold approximately 2 million pairs, signaling a growing interest in this category. Apple, however, is eyeing a different approach—non-augmented reality (AR) glasses that integrate cameras to scan the environme…