YouTube Expands AI-Generated Content Detection for Creator Likeness Protection

YouTube Expands AI-Generated Content Detection for Creator Likeness Protection

YouTube recently expanded its AI-driven system to identify and manage content that uses the likeness of creators, artists, and public figures. This new initiative targets deepfake-style videos that simulate the face, voice, or image of individuals using AI tools. Alongside this expansion, YouTube has pledged its support for the NO FAKES ACT, a legislation designed to combat the misuse of AI-generated likenesses. Image Credits:Photo by Noam Galai/Getty Images for Youtube What is YouTube’s Likeness Detection Technology? YouTube's expanded pilot program aims to identify and manage AI-generated content that mimics the appearance or voice of creators. Through this initiative, YouTube seeks to minimize the harmful potential of fake content while still allowing room for the positive uses of AI in creative endeavors. This system works similarly to YouTube’s Content ID, which helps detect and manage copyrighted content. The likeness detection feature uses AI tools to analyze videos and automat…