Spotify Invests $1M to Expand Non-English Audiobook Catalog with Focus on French and Dutch
Spotify is investing €1M ($1.1M) to expand its audiobook catalog in French and Dutch, aiming to challenge Audible’s dominance in the global market.
Matilda
Spotify Invests $1M to Expand Non-English Audiobook Catalog with Focus on French and Dutch
Spotify is making a significant move in the audiobook industry, aiming to expand its catalog of non-English titles. The company has announced an investment of €1 million (approximately $1.1 million) to boost audiobook production in languages like French and Dutch. This initiative comes as part of Spotify's strategy to compete with Audible in the global audiobook market, which is valued at $8.7 billion. Image Credits:hocus-focus / Getty Images Why French and Dutch Audiobooks? Spotify's focus on French and Dutch audiobooks isn't just a random choice. Adoption of audiobooks in these regions has been slower compared to English-speaking countries, leading Spotify to prioritize these languages. In France, less than 3% of French-language books are available in audio format. With only around 20,000 audiobooks available in France compared to about 750,000 physical books, Spotify sees a clear opportunity to meet the demand. The Netherlands, too, has a similarly underdeveloped audiobook …