Apple Removes "Available Now" from AI Features Page After NAD Inquiry
Apple drops “available now” claims for its AI features after NAD scrutiny. Learn how this impacts Apple Intelligence and its marketing strategy.
Matilda
Apple Removes "Available Now" from AI Features Page After NAD Inquiry Why Did Apple Remove “Available Now” from Its AI Features Page? If you’ve been wondering why Apple removed the phrase “available now” from its Apple Intelligence webpage, the answer lies in a recent inquiry by the National Advertising Division (NAD). The NAD, part of the BBB National Programs, investigates national ad campaigns to ensure they are truthful and transparent. In this case, the organization recommended that Apple either modify or discontinue its “available now” claim, arguing it could mislead consumers into thinking all Apple Intelligence features were fully accessible upon the iPhone 16 launch. High-value keywords like AI-powered features , Priority Notifications , and ChatGPT integration were central to the discussion, as these tools weren’t immediately available to all users. This move highlights Apple’s efforts to align with advertising standards while addressing consumer expectations around their cutting-edge technology. Image : Google What Are Apple Intell…