Uber for Guns' Sparks Controversy with Armed Bodyguard Service

Protector app launches 'Uber for guns' service, offering armed bodyguards.
Matilda
Uber for Guns' Sparks Controversy with Armed Bodyguard Service
In a TikTok video with over 3 million views, a woman in a fluffy, maximalist coat sits in the back seat of a luxury SUV, parked in the middle of a New York City street. Atop the 6-second video, a line of text reads, “our bodyguards got us matcha.” The camera zooms in on two intimidating men in full suits with red ties, each carrying an iced matcha latte as they walk back to the car.                                                      Image Credits:Protector            In a similar video, a young woman films a sleek Chevrolet Suburban as it pulls up in front of her house. A man in a suit opens the door for her before she’s whisked away, surrounded in the car by other stoic, professionally dressed men. They wheel her carry-on-sized luggage as she enters the airport, safely escorting her to her flight as she brags in the on-video text: “pov you ordered security to take you to the airport.” These posts were timed strategically with the launch of a new app called Protector, which debuted las…