YouTube Streamlines TV App Experience, Replaces "Guest" Profile with "Use Signed Out" Option

YouTube replaces "Guest" profile with "Use Signed Out" on TVs, encouraging account use and personalized viewing.
Matilda
YouTube Streamlines TV App Experience, Replaces "Guest" Profile with "Use Signed Out" Option
YouTube has quietly updated its TV app interface on several platforms, including Apple TV, Roku, and Fire TV, replacing the familiar "Guest" profile option with a "Use Signed Out" button. While the change appears minor, it reflects YouTube's ongoing strategy to encourage users to create accounts and engage with personalized content. This shift, though seemingly cosmetic, has implications for user experience and YouTube's broader content strategy. This article delves into the details of this change, exploring its potential motivations, user impact, and the broader context of YouTube's evolving platform. The Shift from "Guest" to "Signed Out": A Visual Transformation The core functionality of accessing YouTube without an account remains unchanged. Users can still browse and watch videos without logging in. The key difference lies in the terminology and presentation. Previously, users could select a "Guest" profile, offering…