YouTube Dominates Living Rooms: TV Becomes Primary Viewing Device, 2025 Vision Revealed
YouTube on TVs now surpasses mobile for viewing. 2025 plans include "Watch With," creator monetization tools, and AI-powered dubbing.
Matilda
YouTube Dominates Living Rooms: TV Becomes Primary Viewing Device, 2025 Vision Revealed
YouTube has officially conquered the living room. In a significant shift in viewing habits, the platform announced that as of December 2024, television has surpassed mobile as the primary device for YouTube consumption in the United States, measured by watch time. This marks a pivotal moment for the video-sharing giant, signaling a maturation of the platform and a fundamental change in how people engage with online video content. This announcement, part of YouTube CEO Neal Mohan's "big bets for 2025," underscores the company's commitment to innovation and its vision for the future of online video. The Rise of TV as the YouTube Hub The sheer volume of YouTube content being watched on televisions is staggering. Viewers are collectively watching over a billion hours of YouTube videos on TVs every single day. This monumental shift highlights the growing preference for the big-screen experience when it comes to enjoying online video. No longer confined to small screens, …