iPhone Upgrade Cycles Shorten Again: What's Driving the Change?
iPhone users are upgrading their devices more frequently, reversing a long-term trend.
Matilda
iPhone Upgrade Cycles Shorten Again: What's Driving the Change?
For years, we've seen iPhone users holding onto their devices longer. But a recent report from CIRP reveals a surprising shift: upgrade cycles are getting shorter again. The Data Speaks Volumes In the last quarter of 2024, 36% of new iPhone buyers had owned their previous device for two years or less – a significant jump from 31% the year before. Conversely, the number of users keeping their iPhones for three years or more has slightly declined. This marks a notable change in a long-standing trend. While many users still hold onto their iPhones for extended periods, a growing segment is upgrading sooner. What's Behind the Shift? Several factors are likely contributing to this change: Carrier Promotions: Attractive deals and incentives from carriers encourage earlier upgrades. Apple Intelligence: The introduction of AI-powered features like Apple Intelligence could be enticing users to experience the latest innovations. Changing User Base: As iPhone sales potentially slow down, the most…